Full course description

This session will focus on developing a marketing strategy plan that will help your institution leverage PLA as a method to attract and enroll more adult students, as well as expand the  expands the use of PLA by current students to increase persistence and completion. The session will:

  • Identify the target audience
  • Analyze your competitors
  • Recommend communication vehicles
  • Develop of a communication workflow for inquiries
  • Create an adult-friendly enrollment process
  • Build adult strategies into the marketing budget

Audience: Admissions, Advisors, Communications, Creative Services, Marketing Staff

Maximum #: 2 per institution

Time:    September 20, 2017   9am - 12 pm  (time has changed)